Cookie Policy

Introduction

This Cookie Policy ("Policy") explains how PatternMatrix ("we," "our," "us," or "Company") uses cookies and similar tracking technologies on our website (patternmatrix.com) and services. We are committed to being transparent about our use of cookies and providing you with clear information about your choices.

Please read this Cookie Policy carefully. By accessing and using our website, you acknowledge that you have read and understand this Policy. If you do not agree with our use of cookies, please adjust your browser settings or opt out as described below.

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They contain information about your browsing activities and preferences and allow websites to remember information about you.

Cookies typically include:

• Session cookies (temporary and deleted when you close your browser)
• Persistent cookies (remain on your device until manually deleted or expiration)
• Unique identifiers and settings
• Information about your browsing behavior

Similar tracking technologies include web beacons, pixels, local storage, session storage, and similar mechanisms that track user activity and preferences.

2. Types of Cookies We Use

2.1 Essential/Strictly Necessary Cookies

These cookies are required for the website to function properly and provide core services. They enable:

• User authentication and account security
• Session management and state maintenance
• Security features and fraud prevention
• Basic website functionality and navigation
• Load balancing and server management
• CSRF (Cross-Site Request Forgery) protection

Example cookies: session_id, auth_token, security_token, csrf_token

Duration: Usually expire at the end of your session or within 24 hours

These cookies cannot be disabled as the website will not function without them. No consent is required for these cookies.

2.2 Performance/Analytics Cookies

These cookies collect information about how you use our website, allowing us to:

• Monitor website performance and stability
• Analyze user behavior and interaction patterns
• Identify and fix technical issues
• Understand traffic patterns and popular pages
• Measure the effectiveness of our website
• Optimize website speed and functionality

Third-party providers: Google Analytics

Example cookies: _ga, _gat, _gid, __utma, __utmb, __utmc, __utmz

Duration: Typically 14-24 months

2.3 Preference/Functionality Cookies

These cookies remember your choices and preferences, enabling us to:

• Remember your language preferences
• Store theme preferences (dark/light mode)
• Remember your login information (optional)
• Maintain user preferences and settings
• Personalize your experience
• Remember accessibility preferences

Example cookies: theme_preference, language_setting, user_preferences

Duration: Typically 6-12 months or until manually cleared

2.4 Marketing/Advertising Cookies

These cookies are used to track your interests and enable us to:

• Deliver targeted advertising content
• Measure advertising campaign effectiveness
• Create custom audience segments
• Track conversions from advertisements
• Prevent showing the same ads repeatedly (frequency capping)
• Deliver personalized marketing messages
• Retarget users across different websites

Third-party providers: Google Ads, Facebook Pixel, LinkedIn, HubSpot, Intercom

Example cookies: fr, _fbp, _fbc, li_buid, lidc, ht_aid

Duration: Typically 3-24 months

2.5 Social Media Cookies

These cookies enable social media integration and allow us to:

• Enable social media sharing functionality
• Track social media engagement and shares
• Integrate social media feeds on our website
• Measure the effectiveness of social campaigns
• Enable social login functionality

Third-party providers: Facebook, Twitter/X, LinkedIn, Instagram

Duration: Varies by social platform (typically 6-24 months)

3. First-Party Cookies

First-party cookies are set directly by PatternMatrix on the domain patternmatrix.com. These cookies are set when you visit our website and are under our direct control.

First-Party Cookies We Set:

First-party cookies are essential for providing our website functionality and are directly managed by PatternMatrix.

4. Third-Party Cookies

Third-party cookies are set by external service providers and partners. These cookies help us provide enhanced functionality, analytics, and marketing capabilities. The third parties we work with include:

4.1 Analytics Providers

4.2 Marketing & Advertising Providers

4.3 Customer Relationship & Support Providers

4.4 Content Delivery & Performance

5. Tracking Technologies Beyond Cookies

In addition to cookies, we use other tracking technologies to collect information:

5.1 Web Beacons / Pixels

Tiny graphic files embedded on web pages and emails that track when they are viewed. Used for conversion tracking and email engagement measurement.

5.2 Local Storage & Session Storage

Browser storage mechanisms that store data locally on your device. Used for saving user preferences, session data, and application state.

5.3 Fingerprinting

Device identifiers created from device characteristics (browser, OS, screen resolution, etc.). Used for analytics and fraud prevention.

5.4 Log Files

Server logs that automatically record information about your visits, including IP address, browser type, pages visited, and timestamps.

6. How We Use Cookie Information

Information collected through cookies is used for:

• Personalizing your browsing experience
• Improving website functionality and performance
• Analyzing website traffic and user behavior
• Measuring the effectiveness of marketing campaigns
• Delivering targeted advertising and content
• Remembering your preferences and login information
• Detecting and preventing fraud and security issues
• Providing customer support and live chat
• Conducting A/B testing and experimentation
• Creating anonymous, aggregated reports

7. Cookie Consent & Your Choices

7.1 Cookie Consent Banner

When you first visit our website, a cookie consent banner will appear allowing you to:

• Accept All: Allow all cookies including marketing and analytics
• Reject All: Decline all non-essential cookies
• Manage Preferences: Customize your cookie settings for each category

7.2 Browser Controls

You can control cookies through your browser settings:

• Block all cookies
• Block third-party cookies only
• Delete cookies automatically when closing your browser
• Receive notifications when cookies are being set

Browser settings instructions for:

• Google Chrome
• Mozilla Firefox
• Apple Safari
• Microsoft Edge

8. Do Not Track (DNT) Signals

Some browsers include a "Do Not Track" feature that sends a signal to websites you visit. Currently, there is no industry standard for recognizing DNT signals, and PatternMatrix does not currently respond to DNT browser signals. However, you can use other tools to control cookies as described in Section 7.

We encourage you to use your browser's privacy settings or opt-out mechanisms to control cookies and tracking as per your preferences.

9. Data Sharing & International Transfers

Information collected through cookies may be shared with third-party service providers and may be transferred internationally. These transfers are subject to:

• Standard Contractual Clauses (for EU/EEA transfers)
• Adequacy decisions from relevant authorities
• Your explicit consent
• Data Processing Agreements with third parties

For more information, please see our Privacy Policy.

10. Cookie Retention & Deletion

Cookies are retained for different periods depending on their type:

• Session cookies: Deleted when you close your browser
• Persistent cookies: Retained according to the expiration date set
• Essential cookies: May be retained for longer periods for security purposes

You can delete all cookies stored on your device by:

• Using your browser's "Clear Browsing Data" or "Delete Cookies" function
• Using browser extensions designed to manage cookies
• Manually selecting and deleting individual cookies

11. Security & Privacy of Cookie Data

We are committed to protecting the security and privacy of information collected through cookies:

• Cookie data is encrypted in transit using SSL/TLS
• Sensitive information is not stored in cookies
• We use secure, HttpOnly, and SameSite cookie flags
• Regular security audits are conducted
• Third-party providers have data protection agreements
• Access to cookie data is restricted to authorized personnel

12. Third-Party Links & Services

Our website may contain links to third-party websites and services. This Cookie Policy applies only to patternmatrix.com. We are not responsible for the cookie practices of external websites. We encourage you to review their cookie policies before providing any information.

When you click links to third-party websites, those third parties may set their own cookies and tracking technologies according to their policies.

13. GDPR & CCPA Compliance

13.1 GDPR (European Users)

For users in the European Economic Area, we comply with GDPR requirements:

• We obtain explicit consent before setting non-essential cookies
• You have the right to access, delete, or restrict cookie data
• You can withdraw consent at any time
• We use legitimate interests as basis for analytics cookies
• Consent is granular and can be managed by cookie category

13.2 CCPA (California Users)

For California residents, we comply with CCPA provisions:

• You have the right to know what personal information is collected
• You can opt-out of the "sale" or "sharing" of personal information
• You have the right to delete personal information
• You can request information about our cookie practices
• We do not discriminate against you for exercising these rights

14. Updates to This Policy

We may update this Cookie Policy periodically to reflect:

• Changes in our cookie practices
• New cookies or tracking technologies we use
• Changes in third-party services
• Legal or regulatory requirements

We will notify you of material changes by updating the "Last Updated" date and, when appropriate, by sending you an email notification or displaying a prominent notice on our website.

15. Contact Information

If you have questions about this Cookie Policy or our cookie practices, please contact us: